We have made a lot of changes and although many of the things that we're doing for 2008 started in 2007 we hope that as we continue to launch 2008 marketing, headed up by Brad Blackmere, you will find our commitment to you our customer and getting you what you needed, wanted and doing it more aggressively than we have ever done in the past. 2008 is surely the year that you will find yourself with more Virtual Dynamics than ever.
Our key in marketing, and what we are doing today, is to try to help educate audiophiles on the potential that Virtual Dynamics has for dramatically increasing the quality of music reproduction.
In looking around the audio scene today you will find a lot of really cool products, and I think, overall, that most products are getting better. I don't think I have ever been more excited than I am about some of the new products that are hitting the absolute mark, and to me that is, cleaner, clearer, more realistic sounding audio.
Of these new products that I have come across, which absolutely deserve the mention, are first and foremost, Wadia digital corp. Wadia builds CD players that are as profoundly different as the new 581, these guys deserve applause. I have gone to show with the Wadia gear several times, and have always just loved it, but I will admit that with the newest products from Wadia used as my source I just don't think I have ever been more satisfied about listening to music.
Frank Tchang, from Acoustic Systems Resonators is a genius in his own right. He has developed a revolutionary new product that at first look makes every mind doubt it, but no music lover can possibly deny these amazing little products, and from the reports that I've heard back form CES 2008, it sounds as if Frank's new speaker may just be as miraculous. If you've ever met him he is one of the craziest, kindest and nicest people in audio.
Anyway, back to topic. Marketing can lead you to making decisions on amazing products like these by helping you to clearly understand them so you can decide whether they fit your lifestyle needs. Great marketing begins with intent. Our intent is inspired by marketing guru Philip Kotler's quote's "Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value." With our videos, forums, blog, website advertising, and every means that we can we hope to share with you why Virtual Dynamics is an audio product with genuine value. In a word revolutionary. I don't mean to boast, but I have learned to be confident about what you know, especially when you have poured your heart and your soul into knowing it.
I am often asked who do you compete with, or who is a competitive manufacturer? The answer is still, after 6 years, I don't know. Why? Well in part, the culture of our company. We are a collaborative culture company rather then a competitive culture company. I believe that selling more cables will not make our cables better. As an artisan you get better by redefining and innovating the standard for world class in your genre. I urge you to investigate what Virtual Dynamics is doing. We are not a cable company, we are a technology company, who is designing, manufacturing, selling and promoting the most advanced technology audio products that we know of in the market today. In the rapidly growing cable market there are new pieces of wire showing up almost daily to compete for the wire market. Brad's mission is to share with you information that helps you to clearly understand what genuine value in a cable looks like.
Keep your ears tuned,
Rick Schultz